5 New Wellness Trends From Mindbody's Mid-Year Report
Mindbody and Classpass collaborated on a mid-year trend report that questioned consumers and leaders of top wellness brands on what the future holds for the wellness business landscape after COVID-19. While many faced complexities, the participants agreed that there are endless opportunities for growth and impact.
1. In Person Is Back
Consumers are back to in-person bookings, even surpassing pre-pandemic numbers in some areas. In Feb. 2022, ClassPass found that most reservations since Feb. 2020 were at 10% higher rates than pre-pandemic. Mindbody data revealed that 82% of app users are booking in-person appointments, while 14% are still seeking virtual offerings.
The report also found that 35% of participants started attending in-person fitness classes they discovered via previous virtual fitness offerings. In addition, 70% of consumers are visiting fitness studios when they work from home, and they are twice as likely to try out a new studio or fitness class. It's no surprise, then, that more than 25% of Mindbody fitness providers plan to grow their business into more locations by Dec. 2022.Read the article.