A Course Correction for Conjoint Analysis

June 20, 2018 by Innovate Blog

This evaluation of a possible course correction for conjoint analysis was part of the Insights Association NEXT Conference in May (watch the webinar playback from a recent encore presentation here). It allowed us to delve into the specific needs of a company, Mindbody, that wanted to better understand dynamic pricing for their mobile audience, similar to what Uber offers.

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