A Return to Wellness — Charting the Wellness Industry Recovery

June 24, 2021 by Medium

The COVID-19 pandemic effectively put the world on pause, significantly impacting the wellness industry. Fitness businesses, salons and spas closed their doors. People retreated inside their homes. More than a year later, while coronavirus is still very much here, signs are positive as markets reopen, and consumers begin getting back to, or in some cases finding new, wellness routines.

We’ve all wondered when we’d get back to normal — or find a relatively feasible new normal, at least. When can salons, spas, gyms, and other health and wellness centers expect business to go back to its pre-COVID days? Are we close to recovering? Are customers anywhere close to booking appointments the way they used to before the pandemic?

The Mindbody data science team dug into the data, looking at metrics like monthly bookings, herd immunity, and vaccination rates to see where health and wellness businesses currently stand, and what the days ahead will potentially bring us.

We believe the data tells a powerful story of rebound and recovery.

As restrictions are lifting across the United States, our research is showing us that the wellness industry is on the road to recovery. In states where COVID restrictions have lifted, booking numbers are reaching pre-COVID levels.

Read More