Andres Moran on Mobile Devices in the Salon
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the ways in which the business of beauty is conducted. With more and more people depending on mobile devices in their personal and professional lives, we asked the pros how smart phones and tablets are shaping either salon/spa management or the client experience.
"The future of business management lies in mobile. In the salon industry, mobile and tablet technologies allow for the business owner and staff to move away from the desk and interact with the client face to face - in what's called the "customer comfort zone." This increases the personal nature of client interactions and helps to build lasting client relationships. The flexibility of mobile and tablet technologies also facilitates the stylist/client exchange. It will become normal for a stylist to complete the service, run the payment transaction and sell the client products - all while the client is still in the chair. Lastly- mobility allows the business owner to manage on-the-go. With mobile apps like Mindbody Express, scheduling and client management can be done from anywhere, at anytime, all on a smartphone. Owners can literally carry their salons with them in their pocket - all your needs are now at your fingertips." Andres Moran, Director of Business Development, MindbodyRead the article