Behind the Brand: Mindbody Serves the Wellness Industry with Innovative Experience Technology

October 08, 2021 by Spa & Beauty Today

Mindbody is a leading experience technology platform for the wellness, beauty, and fitness industries, offering software solutions to help business owners better serve their clients. Businesses use Mindbody's software to run, market, and grow their brands while consumers use Mindbody to more easily find, engage, and transact with wellness providers.

The company not only serves the wellness industry, but is also committed to core values aligned with the industry. We caught up with Mindbody Founder and Executive Chairman Rick Stollmeyer to learn about the story behind the brand and his top advice for wellness businesses.

Can you share a little about the story behind Mindbody?

We founded Mindbody in my garage in 2001 to serve the emerging market of boutique wellness businesses. Initially focused on the needs of fitness studio entrepreneurs, we soon expanded our focus to include innovative spa and salon business owners, whose locations were most often found in the same neighborhoods as the fitness studios. We believe wellness isn’t just about physical fitness, but also about doing those things that support mental, emotional, social wellbeing – which is exactly what the best salons and spas provide.

Since our inception, the Mindbody Team has distinguished ourselves by carefully listening to the needs of wellness business owners and bringing forth the focused innovations they need to run and grow. In the early days, we were the first to integrate electronic scheduling, customer relationship management, staff management, point of sale, payments, online booking, and multi-location management into one easy to use software package.

A few years later, we took all of those capabilities to the web with Mindbody Online, the world’s first cloud-based wellness business management solution. By 2010, only a few years after iPhones and Android Phones emerged, we were releasing our capabilities to those devices. And, only a few years after that we were aggregating available classes and appointments, so that consumers could find, evaluate, and book classes and appointments as easily as they could a restaurant or hotel.

My point in reciting that history is to point out that technologies and consumer habits are constantly changing, often in unpredictable ways. Salon and spa owners need a technology partner committed to keeping up with the changes, so that regardless of what happens your business management platform is always capable of empowering your business success.

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