Blo Blow Dry to Adopt Mindbody Software Across 130 Locations

October 05, 2021 by Global Cosmetic News


Mindbody and Blo Blow dry Bar have executed a global agreement, which will see the experience technology platform used throughout the world’s largest blow dry bar franchise’s 130 locations worldwide.


The roll-out across all locations will create a uniform experience for clients.

“Blo revolutionized the North American beauty market as the first to introduce the Blow Dry Bar concept and remains an undisputable market leader,” said Josh McCarter, CEO of Mindbody. “We are proud to carry on our long-standing relationship with Blo as the brand’s innovative strategy, consumer offerings and reputation continue to escalate across the globe.”

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