Can dynamic pricing work for yoga studios?

January 05, 2018 by Marketplace

Businesses use dynamic pricing to fill seats (or beds), offering discounts at key times during a booking process to incentivize a purchase. Hotels offer last-minute deals to fill rooms — there's no harm in giving a big discount if the alternative is making no money at all for that room. Same goes for tickets to concerts or baseball games, and now fitness classes — yoga, Pilates, spinning, CrossFit. 

Read more