Casper Brings Napping To Where It’s Needed Most—Urban America

July 11, 2018 by Quartz

Now, marketing-savvy mattress start-up Casper is joining the campaign for guilt-free daytime snoozing with a new napping headquarters called “The Dreamery.” Located on the back of its New York City flagship store, the Dreamery offers 45-minute power naps for $25.

After the 45-minute session, customers are led to refresh stations equipped with toothbrushes and Aesop products. (Even the cult-favorite Aesop anise-spearmint mouth-wash is on stock.) Customers can pre-book sessions at the Dreamery’s website or fitness apps like ClassPass and Mindbody. The Dreamery’s pricing is based on the amount New Yorkers are typically willing to pay for a group exercise class.