Consumer Interest in Immune Health May Drive Adoption of New Spa Services

January 26, 2022 by Salon Today

Mindbody’s 2022 Wellness Index gathered important insights on what kinds of salon and spa services the U.S. population are seeking now, but it also taps into emerging trends and where opportunities may exist based on what is top of mind for today’s consumers.

After living through the pandemic over the past two years, it’s not surprising that 55% of the US population is focused on their health and wellness and are interested in specific services to strengthen their immune health. According to the study, one if five Americans have already tried new services or treatments that support immune health, while another 46% say they are interested it trying them in the near future.

Sunil Rajasekar, Mindbody’s president and chief technology officer, recently sat down with SALON TODAY’s Stacey Soble to talk about the importance of this finding and discuss some of these immune-boosting services.

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