Even Jay-Z and Beyoncé Have Hopped on the Virtual-Fitness Bandwagon

November 20, 2020 by Architectural Digest

Yesterday, billionaire rapper Jay-Z and tennis legend Novak Djokovic announced a new business venture, an investment in the at-home fitness equipment brand CLMBR. The deal makes perfect sense, given that since the COVID-19 pandemic began in March, the way people work out has been forced to change. In an interview with Forbes this summer, the vice president of research and product marketing at Mindbody reported that the platform had seen a 56% jump in the use of video workouts and a 78% increase in the use of livestreamed classes compared to 2019. In October, Fast Company interviewed the CEOs of trendy gyms and fitness services including Barry’s, Tracy Anderson, and Orangetheory, who all reported an increase in use of their virtual offerings as well.

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