Executive Q&A: Mindbody CEO Josh McCarter
After two years of on-again, off-again gym closures and a workout-from-home boom, we asked industry executives for their thoughts on the future of fitness.
In this Q&A, we spoke with Mindbody CEO Josh McCarter about gym visits rebounding, the importance of personalized experiences, and the evolving definition of wellness.
Shuttered during the pandemic, gyms/studios are rebounding. How do they succeed going forward?
Josh McCarter: Brick-and-mortar gyms are here to stay, with recent bookings surpassing 2021 numbers. More telling, in February 2022, ClassPass saw the most reservations since February 2020.
To succeed moving forward, gyms and studios need to lean into the fact that the definition of wellness is changing. While fitness will always hold its place as a cornerstone of wellness, it’s time for gyms and studios to offer more to their customers.
This gives the fitness industry a great opportunity to build even deeper connections with consumers by leaning into the top two reasons Americans work out: to reduce stress and to feel better mentally.
Ultimately, consumers want a customized experience that is as unique as they are. The key for gyms and studios is to explore which additions map to their brand and enhance the core of their experience.Read More