Experts Share Top Beauty and Wellness Industry Trends, Tips and Challenges for 2022
Recently Mindbody hosted the BOLD Conference, an inspiring educational and networking event for leaders in the world of wellness, beauty, and fitness. The event gives business owners the opportunity to learn about the latest industry trends, innovations, and practices, along with the newest offerings from Mindbody.
We had the chance to chat with some of the headlining speakers from BOLD to get their insight on the biggest issues facing the beauty and wellness industry as we head into 2022. From adapting to pandemic setbacks and staffing shortages, to the best tools and tips to help businesses succeed, here’s what top experts shared:
Josh McCarter, Mindbody CEO
What are the top wellness industry trends that we should watch out for?
The pandemic has brought to light the importance of wellness for a majority of consumers and businesses should be prepared to serve this expected influx of clients Our data shows that 40% of consumers are getting more salon/spa treatments now than they did prior to the pandemic and over the next 6 months, 49% plan to treat themselves to more indulgent salon/spa services and treatments. When planning for this influx, it's important to note that the most popular beauty and wellness services are hair cutting, body hair removal, hair color, eyebrow waxing or threading, barber services and facials. For businesses not currently providing these services, there is an opportunity to broaden their offerings to bring in new clients as we see this increase in consumer wellness spending.
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