How Instagram Is Gearing Up for the Modern Shopper

June 14, 2018 by Brand Networks

As Instagram’s user base continues to grow—800 million monthly active users according to recent figures—the ecommerce-centric social advertising offerings the platform is implementing are moving forward in tandem. Of note, In-App Payment, Shopping Tags, and an updated Explore layout are all aiming to make shopping on Instagram a more effective and efficient activity.

Along the same lines, a handful of third-party integrations, including EventBrite, StyleSeat, Mindbody, and Resy, will begin to allow Instagram users to book appointments at spas and restaurants.