How Instagram Is Gearing Up for the Modern Shopper
As Instagram’s user base continues to grow—800 million monthly active users according to recent figures—the ecommerce-centric social advertising offerings the platform is implementing are moving forward in tandem. Of note, In-App Payment, Shopping Tags, and an updated Explore layout are all aiming to make shopping on Instagram a more effective and efficient activity.
Along the same lines, a handful of third-party integrations, including EventBrite, StyleSeat, Mindbody, and Resy, will begin to allow Instagram users to book appointments at spas and restaurants.
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