How leaders should be thinking about AI/ML to optimize business results

May 13, 2022 by Fast Company

Artificial intelligence (AI) and machine learning (ML) are evolving at a rapid pace. These technologies have the power to change the way businesses operate and humans interact. AI/ML are no longer outliers in 2022—this technology is being applied to virtually every industry, across virtually all categories, with such major players as Google, Facebook, and Amazon investing billions of dollars in research and development. As a result, AI/ML has already transformed a vast array of industries and for the ones it has not, it’s only a matter of time.

When it comes to AI/ML, the question I get a lot is, “What does the rapid impact and growth of this technology mean for how we build software going forward?” The answer is that it is changing almost everything about how we think about building software. For the past several decades, we’ve considered software to be a tool that automates the tasks you want to complete. It’s lifeless and does tasks for you and rarely sparks any emotion from the user. Thanks to AI/ML, software is now taking on a persona of its own. It can now be a mentor, a CFO, a friend, or a cheerleader.

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