How Much Do People Spend on Beauty

April 11, 2019 by Behind the Chair

Knowing how to market to current and potential clients is key to maintaining and growing a healthy business, so we’re here with some data that can help you understand who exactly is ready to spend money on the services you offer. Keep reading to see interesting info like the average beauty client’s age, the metro areas that spend the most (you might be surprised!) and the top service clients want to try next.

This data breakdown comes from the MINDBODY Wellness Index, which measures the strength of wellness marketplaces in a geographic region by analyzing business success factors and consumer behaviors and attitudes in the fitness, beauty and integrated health industries. Nearly 17,000 individuals participated in an online survey, ages 18 to 65, to offer these insights.

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