Issue No. 202: Everything is Wellness
Wellness has become a catch-all, and consumers can’t get enough.
The active pursuit of holistic health. That’s how the Global Wellness Institute (GWI) sums up its namesake state of being.
And, according to a McKinsey survey, consumers view wellness through a broad lens, where health, fitness, nutrition, appearance, sleep, and mindfulness are the focus.
While definitions vary, as the meaning of wellness expands, so does the market.Read the full article.