Issue No. 202: Everything is Wellness

September 27, 2022 by Fitt Insider

Wellness has become a catch-all, and consumers can’t get enough.

Exponential Growth
The active pursuit of holistic health. That’s how the Global Wellness Institute (GWI) sums up its namesake state of being.

And, according to a McKinsey survey, consumers view wellness through a broad lens, where health, fitness, nutrition, appearance, sleep, and mindfulness are the focus.

While definitions vary, as the meaning of wellness expands, so does the market.

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