Millennial Men Prioritize Beauty and Grooming Services

March 23, 2022 by WellSpa 360

Mindbody reported that millennial men, ages 25-40, are a growth opportunity for spas and salons.

They are seeking out wellness services more than any other demographic. In fact, when Mindbody asked about 23 wellness services, it was revealed that millennial men participate in 17 of them more than anyone else. They prioritize beauty and grooming—and they have high buying power, with a mean household income of $89,000.

Millennial men reported participating in these services more than any other demographic:

  1. Barber services
  2. Advanced skin care
  3. Full body skin treatments
  4. Nonsurgical body sculpting treatments
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