Mindbody Adds Flex, a Subscription-Payment Fitness Program

January 22, 2021 by Digital Transactions

Mindbody Inc., a provider of payments services and wellness software to the health and fitness industry, is adding a direct-to-consumer virtual membership program.

Dubbed Mindbody Flex, the subscription service offers virtual access to more than 450 independent studios offering virtual fitness and wellness classes. Pricing starts at $39 per month for five classes. As the Covid-19 pandemic cruises on, many consumers have looked for online fitness options. Meanwhile, gyms have closed or faced attendance restrictions. The subscription service also may help independent wellness operators compete against similar providers, like Apple Fitness+, which launched in December and costs $9.99 a month or $79.99 annually. Mindbody says it has 1.3 million users in addition to “tens of thousands” of businesses that use the platform.

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