MINDBODY Exec: "We're Going to See Who Wants to Run Along With Us"
For Dan Chandre, a vertical software provider has one primary goal: providing an experience for merchant customers. In many cases, payments are a fundamental component of that experience. Chandre is vice president of strategic development for MINDBODY, which caters to boutique health, fitness and beauty businesses.
During his keynote address at PF WORLD 2018, Chandre told the audience that the “true message” behind vertical software is also a critical factor determining whether the platform was successful.
“The goal of a vertical software platform should be to provide the merchant – the business owner – the opportunity to do what they love,” he said.
Chandre said that MINDBODY arose out of a belief that small merchants in highly verticalized businesses need specific solutions that serve their unique needs. The founders viewed the boutique fitness industry as underserved at that time.Read more