Mindbody Invests in Technology to Drive Next Phase of Growth

October 25, 2020 by Australasian Leisure Management

Leading activity sector technology platform Mindbody has advised of ongoing investments in its core technology in addition to advancing its product development efforts “in the face of an increasingly challenging business environment brought on by the Coronavirus”.

A statement from the US-based company, which has clients across the global fitness, beauty and wellness industries, says that “the emphasis on product and technology is in line with Mindbody's stated direction of being a product led company” and that its reimagining of its core software platform will “deliver additional value to wellness businesses that rely on its integrated software and payments platform to run, market, and grow their businesses”.

Regina Wallace-Jones, who was recently promoted to Senior Vice President of Insight and Innovation, leads several critical areas that are powering Mindbody's future growth.

She explains “our product and technology teams are hyper focused on delivering the best value and experience to the variety of customers we serve.

"We understand wholeheartedly that our customers' success is our success. We are taking proactive steps to ensure they have the software tools and access to partnerships that will enable them to thrive in an unpredictable environment."

Wallace-Jones went on to explain that Mindbody's artificial intelligence and machine learning units are accelerating the build out of sophisticated recommendation engines that will extend its reach across the consumer marketplace, to “ensure that the right inventory, accessed through the Mindbody app or Mindbody.io, gets recommended to the right consumer at the right time.

She adds “the AI/ML teams will also deliver a lead management engine that supports wellness businesses in their challenge of identifying new clients for the purpose of unlocking growth.”

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