Mindbody Plots Post-COVID Growth With Omnichannel Approach

November 30, 2020 by Well to Do

Mindbody, the technology platform used by more than 50,000 thousand wellness businesses across the globe, is doubling down on its core software and product development to better serve clients and consumers in a post-COVID landscape.

The company, named one of the top 10 most innovative companies by Fast Company, earlier this year, says it plans to deliver additional value to the wellness businesses that rely on its integrated software and payments platform to run, market, and grow their businesses.

In addition to its A.I. and machine learning teams delivering a new lead management engine that supports wellness businesses in their challenge of identifying new clients to unlock growth, it also plans to launch ‘Insights’ — a real-time analytics and staff engagement platform for salon and beauty businesses.

Speaking about the fresh strategy, CEO Josh McCarter told Welltodo:

“Like other industries, COVID had a dramatic influence on our product roadmap. Since the initial shutdown began in March, we’ve been in overdrive to deliver products that not only make sense in a pandemic environment but post-pandemic as well.”

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