New Mindbody Data Reflects How The Pandemic Has Renewed Interest In Self-Care

August 22, 2021 by Forbes

Similarly to what we saw after the 1918 Spanish Flu pandemic, we are seeing a strengthened interest in public health and wellbeing as a result of the COVID-19 pandemic. A big part of that has been an increased interest in exercise, especially at-home and virtual exercise resources.

Wellness tech platform and app Mindbody’s research division team regularly aggregates data from the company’s millions of wellness providers and consumer users to highlight industry insights. In the summer of 2021, they found that over 75 percent of United States consumers surveyed feel that wellness is more important than ever. 50 percent plan to spend more money on self-care over the next six months, such as activities, services, and treatments. 45 percent said they use mediation apps to help with sleep or stress management.

Over 25 percent of respondents said they’re working out for longer periods of time now compared to before the pandemic. Not surprisingly, there was an uptick in at-home workouts as well, jumping from 18 to 31 percent over the course of the pandemic. The number of consumers who said they used on-demand fitness content for their at-home workouts increased from 20 percent to 35 percent.

I spoke with Regina Wallace Jones, Senior Vice President of Product & Engineering at Mindbody about these recent findings.