New report identifies five growth areas, including the metaverse and personalisation

July 11, 2022 by Health Club Management

Mindbody and Class Pass have released their 2022 Mid-Year Wellness Trends Report which reveals their predictions following two years of pandemic upheaval.

By combining research with findings from leading wellness brands, the report identifies five key trends: the embracing of in-person experiences; growth of gamification and the metaverse; importance of personalisation; positive company culture (addressing skills shortages); and increased demand for wellness experiences.

The embracing of in-person experiences

“IRL (in real life) is here to stay”, say the authors. According to Class Pass, February 2022 saw the most reservations since February 2020 with 10 per cent higher booking rates than before the pandemic.

“Our data also reveals that 82 per cent of Mindbody app users are using the platform exclusively for in-person bookings, while just 14 per cent are seeking virtual offerings,” it continued.

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