New Survey Highlights Attitudes Toward Wellness

December 20, 2021 by Massage Magazine

After surveying over 16,000 general population adults in the largest 50 cities in the U.S., the results of the annual Mindbody Wellness Index are in. The 2022 trends that might be especially interesting to massage therapists (for client care or self-care) are noted here.

1. From the inside out: Increased interest in immune health: In 2022, we expect the increased focus on immune health to continue, with one in five Americans having tried new services or treatments that support immune health and another 46% are interested in trying those services moving forward.

One out of three global consumers reported they were more concerned about immune health than before the pandemic started. This trend will continue in 2022, as over half (55%) of the US population is focused on their health and wellness because they want to strengthen their immune system to withstand illness and disease. Nearly two-thirds (65%) of people report that they’re more focused on health and wellness because they want to live a long and healthy life. Services that Americans have used more this year compared to last year include red light therapy, IV therapy (vitamin drip), and detox programs.

Other immune health services Americans are exploring include injection therapy (such as B12 shots), infrared saunas, and salt therapies. We expect a focus on these services to show up in unexpected places this year—such as Harbor Fitness, a gym with an infrared sauna, and One Beauty Lounge, a spa that offers IV therapy. If consumers are looking to explore these services in their usual places, Alcheme Health focuses on whole-being medical services that cater to those looking to optimize their health and address the root cause of disease. Upgrade Labs uses biohacking to make clients’ bodies function better and more efficiently at the cellular level.

Read More