Peloton or the gym? More people are choosing both. What that means for the fitness industry
Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it.
Yuryev said she enjoys taking group classes at her local fitness studio. But since it has reopened, she doesn’t feel like the selection is enough. She said she may consider splurging on an at-home gym for her Los Angeles apartment, as many of her friends have already done.
“At-home fitness is still a consideration for me,” Yuryev said. “The yoga studio [near me] is only offering certain classes with such limited capacity. They’re scaled back ... so not all the variety is there now because of the rules and the labor shortages.”
Those in Yuryev’s situation are increasingly opting for a hybrid approach. That could come as a surprise for some investors who bet that consumer fitness options were an either-or choice. Either consumers would break a sweat at home, as they had during the pandemic, or they would revisit the gym once they received their Covid-19 vaccinations.Read More