Selling to Small Businesses? Here's What You'll Need to Succeed

October 26, 2018 by Entrepreneur

To build a successful small business-focused software business, you also need to build products for markets with large numbers of potential customers.

Instead of building technology that solves the needs of a specific workflow or industry, focus on horizontal use cases or build products where the customer experience can be customized across many different workflows. Mindbody, for example, has seen breakout success with fitness and wellness small businesses of every kind in recent years -- from salons and spas to personal trainers and yoga studios -- because it can easily customize the same underlying code to meet the specific needs of each vertical.

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