Surprising Men’s Wellness Trends Highlighted in Mindbody’s 2021 Wellness Index
According to Mindbody’s 2021 Wellness Index, the industry’s official trend forecast based on consumer behaviors, men are more likely than women to book services for facials, body hair removal, Botox or similar fillers, full-body skin treatments, and even permanent makeup or eyebrow tinting/microblading. With an average annual health and wellness spend of $1,800 (as opposed to female annual spend of about $1,000), that means men have the potential to be a business’s most profitable customers.
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