The Big Opportunity in Small Business
Startups that serve small businesses can become massive successes. Shopify, MINDBODY, GoDaddy, Trulia, Zillow, and Yelp are just a few now-public companies that discovered and built multi-year relationships with hundreds of thousands or even millions of small business customers, which were were the foundation on which they scaled.
MINDBODY is a great case to learn from. The company started as an appointment booking tool for wellness providers. As the space became more crowded, MINDBODY added marketing, staff management, and client relationship services to increase stickiness and avoid customers switching to competing software.Read more