The Fitness Industry Will Survive the Pandemic, but it Will Look Very Different

October 21, 2020 by Fast Company

Josh McCarter is the CEO of Mindbody, a booking and business management platform for fitness studios, salons, and spas in the U.S. and abroad.

We provide the business management system that a spa, salon, or studio uses. They run all of their operations with it. They manage their classes and appointments. They transact with customers.

We started seeing businesses shut down in China, Hong Kong, Singapore, and Australia, and [then] France and Italy, before we saw it in the U.S., so that gave us some insights into how we could help our customers and our industry pivot. We had previously identified virtual [streamed or on-demand classes] as an opportunity for us to expand into. When COVID hit, we shifted our focus to it and moved up the launch from August to earlier in the year.

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