The Most Important Instagram Updates For Brands in 2018

July 05, 2018 by Power Digital Marketing

Perhaps the most important update this year from a business standpoint is the new CTA buttons. Rather than having to direct users to a different site to complete transactions by captioning photos with “message us” or “call us,” the new call to action buttons allow users to make arrangements and/or purchases directly on the platform.

The buttons fall into four categories: Book, Get Tickets, Reserve, or Start Order with major syndicate partner websites such as GrubHub, Yelp, Atom Tickets, Mindbody and Eventbrite, among others. 

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