The Top 5 Men's Wellness Trends

July 10, 2021 by DAYSPA

The men's health and wellness market has grown significantly, with more men visiting nail salons, spas and spending more or grooming overall. With an average annual health and wellness spend of $1,800 (as opposed to women's annual spend of about $1,000), men have the potential to be a business’s most profitable customers.

According to the Mindbody 2021 Wellness Index, a trend forecast based on consumer behaviors, men are more likely to book services for facials, body hair removal, BOTOX or similar injectables, full-body treatments, and even permanent makeup or microblading. Here are five key takeaways from the report, as it relates to male spa-goers.

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